The public’s upped concern for animal welfare is leading to a decline in the egg industry. But is there a viable substitute?
Fact: Vegans and vegetarians look set to make up a quarter of the British population in 2025, and flexitarians just under half of all UK consumers.
Eggs-quisite ready-made meals, zero egg
Whether you’re baking cookies, muffins, sponge cakes; pancakes, quiche or Yorkshire puddings, we have the perfect replacement for egg, suitable for any ready meal. Made with a patented enzymatic conversion of starch and renewable raw materials, it provides the same rise and feel that you would expect from an egg. Available in 20kg pre-mixed ‘ready to use’ powder, we’ve made it easy to replace egg in your favourite recipes – all you have to do is add oil and water.
“Our substitute for egg, actually improves batter aeration, the stability of fat droplets and gas cells.”
Comments Lesley Hanson, Technical Director.
“We’ve had excellent feedback about our vegan replacement for eggs, it really does maintain the texture and moisture of final baked goods just as you would expect from including egg.”
Adds Catherine Arden, Director.
The UK’s fastest-growing takeaway choice
The Food Navigator, a leading online news source for the food industry reported that orders of vegan meals grew 388% between 2016 and 2018 and it is now the UK’s fastest-growing takeaway choice. With almost half (42%) of UK vegans making the change in 2018, demonstrating that veganism has been growing exponentially.
Furthermore, according to Google trends the interest in ‘veganism’ increased seven-fold in the five years between 2014 and 2019. It now gets almost four times more interest than vegetarian and gluten-free searches. This traffic translates into our interest within a retail environment with plant-based ranges now frequenting the shelves at most reputable superstores.
Whilst your customers enjoy a delicious sensory delight – you can be confident that your recipes can meet the expectation of today’s consumers in the fastest growing market segment.
Get cracking, with Thor and trial the easy way to substitute egg in your ready-meals
Sampling our egg replacement is simple, register your interest with Thor Foods by completing our online enquiry form and a member of our customer service team will be in touch. You can enjoy low MOQs and superb customer care with Thor.